THE BRAND NEW Age of Designing a Custom Logo
As they say the first impression is the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo is the company’s first impression.
The next question that arises is if the top management be actively involved in designing a custom logo for their business or as long as they just leave it to their design team or a alternative party design studio? Nowadays companies desire to be more personal making use of their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it is usually turned into a pleasant process if listed below are kept in mind when designing a custom logo:
Logos mostly fail because of a poor font choice. It can be a little difficult to select a font that may catch attention instead of let the identity be ignored. Certain tips can ease the choice of font:
? Stay away from common fonts, fonts which are used by the majority. Use a unique font that will make your company stick out from its competitors.
? Ensure that your fonts are legible. custom logo floor mats try to get too creative by creating a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.
One should use colors to their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
The first sense a brandname appeals to is the sense of sight. If your logo isn’t appealing to the attention how can one be drawn to your brand or business? Carefully pick the image that will represent your company make sure it is consistent with what your organization does and in line with your company’s mission statement.
Another problem that arises in terms of image selection is downloading an image for the logo without realizing it’s already in use by a company in the related or unrelated industry. Leading to many legal charges and issues.
Lastly & most importantly remember your goal. Your final goal is brand recognition. By considering your logo customers should instantly have the ability to recall your brands or business.